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Uniqlo lets shoppers create their own line of t-shirts

How the Japanese retailer is capitalizing on one of the biggest retail trends this year.

Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can add their own creative flare through an easy-to-use mobile app.

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Best Of of the year 2013 by Proud Of

In 2013, Proud Of released more than 700 additional articles on its ‘Full Version’ blog, especially for its subscribers.

Brand strategy, inspirations, new products and concepts… Inventiveness is as usual  at the meeting point in our overview of the trade events!

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If you are not lucky enough to follow us in complete version, here is a brief overview of our 2013 year …