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Uniqlo lets shoppers create their own line of t-shirts

How the Japanese retailer is capitalizing on one of the biggest retail trends this year.

Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can add their own creative flare through an easy-to-use mobile app.


Best Of of the year 2013 by Proud Of

In 2013, Proud Of released more than 700 additional articles on its ‘Full Version’ blog, especially for its subscribers.

Brand strategy, inspirations, new products and concepts… Inventiveness is as usual  at the meeting point in our overview of the trade events!

To know more about our subscriptions, please contact us.

If you are not lucky enough to follow us in complete version, here is a brief overview of our 2013 year …

A magic commercial for Christmas in a Tim Burton’s way for Marks and Spencer

Helena Bonham Carter, David Gandy and Rosie Huntington-Whiteley in a commercial, it is a little bit crazy bet that raised the famous Bristish chain of stores Marks and Spencer to illustrate the magic of Christmas and new Year holidays. A suspicion of Wonderful Wizard of Oz, a pinch of Alice in Wonderland…


In France, the Fnac competes with Amazon by offering the digital version of the CDs bought in store

With its new service ‘Digicopy’, the French Fnac takes finally the initiative regarding dematerialization of the music.

What is it all about? A legal and free service for all their customers having purchased CD, audio Blu-ray or vinyl records via its website or for all the members having purchased in one of the stores in metropolitan France.


Procos plans a new crisis for the city center business

Procos persists and signs … By being this time very pessimistic on the evolution of the business in city centers. The organization, which includes the great majority of the specialized retailers, had published in the last autumn the first conclusions of a study on the evolution of city centers, in particular mid-sized cities, which see the rate of vacancy of the commercial areas strongly increasing.